For retailers
Stock Chatta Sitan
One pouch, one SKU, no fridge. The Chicken Sitan Kit pairs Nepali spiced chicken sitan with crunchy chiura and carries a $11.99 RRP. It ships ambient, keeps 12 months, and asks nothing of your back of house.
The shopper
Who picks it up
The Chicken Sitan Kit is a 30-second meal — tear, shake, eat. No fork, no microwave, no hot water. That makes it an unusual thing on a shelf: real food a person can finish standing up, with 31g of protein and zero preservatives behind it.
It holds 4.9 out of 5 from 2,148 reviews, so the people who try it come back. On the shelf, most of the work is simply letting them find it — a shelf-talker with one line about chiura does more than a discount.
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The protein shopper
Reads the panel before the front of pack. 31g of protein with no preparation does the arguing for you.
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The ten-minute lunch
Wants something filling that is not a candy bar and not a queue. Tear, shake, eat — at a desk, in a van, on a bench.
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The halal shopper
Halal-certified chicken, produced in a USDA-inspected facility. A clear yes rather than a label to squint at.
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The curious eater
Nepali and Himalayan snacking is thinly served in US grocery. Chiura — flattened rice — is unfamiliar enough to be interesting and plain enough to feel safe.
The operational case
What it does not cost you
Ambient means no cold chain: no chiller space, no temperature-controlled freight, no shrink when a compressor fails overnight. A 12-month shelf life, printed pouch by pouch, means a slow first month stays a slow first month rather than becoming a write-off. And a single SKU means reordering is one line on a purchase order, not a matrix of flavours and sizes to count.
It can sit on an ambient shelf, in a counter display, at the register or in a grab-and-go basket by the coffee — and it can move between those spots in a week if the first placement is wrong. Every figure below is on the pack or on the product page, so nothing on your shelf-talker has to be hedged.
Fit
Where it earns its facing
One SKU, one facing, no equipment. It suits most counters where someone is hungry and short of time. Case of 12, minimum order four cases — the full terms are on the wholesale page.
Independent grocers
Sits in world foods, in the protein set, or by the register. Works hardest with a shelf-talker that explains chiura in one line.
Campus and convenience stores
Long opening hours, no kitchen, students who want food rather than candy. Thirty seconds from shelf to eaten.
Outdoor, climbing and ski shops
Ambient, sealed and light. It goes in a lid pocket next to the chalk and comes out at the top of the approach.
Halal grocers
Halal-certified chicken from a USDA-inspected facility, and a hot-food alternative that needs no hot plate.
Coffee shops and counters
A counter display of 12 turns a coffee run into a lunch. No prep, no plate, no allergen station to rework.
Gyms and studios
31g of protein in something that eats like a meal rather than a bar, and it sells at the front desk without a fridge.
The terms are on the next page
Case sizes, tier pricing, MOQ, lead times and freight are written out in full on the wholesale page. There is no application portal yet — read the terms, then send us a note and we will confirm your pricing in writing.
Journalists and buyers who need images and figures can use the press kit. The Everest Pride LLC, made in the USA.